Groviya Insights

Abhi Roosa

Integration Architect at Groviya Information Technologies

Abhi Roosa designs the integration layer that connects Salesforce to the rest of the business, from ERP and billing through to bespoke internal services. He has built both sides of the argument in practice, shipping MuleSoft estates for large programmes and lean custom API layers for teams who did not need a platform, so his writing tends to be about picking the honest option.

MuleSoft API design System integration Middleware Event-driven architecture

Articles by Abhi Roosa

Illustration of CRM data flowing from HubSpot, Zoho and Dynamics 365 into Salesforce

7 September 2026 · 7 min read

Migrating to Salesforce from HubSpot, Zoho or Dynamics 365: A Step-by-Step Data Migration Playbook

Moving CRMs is mostly a data project. This playbook covers object mapping for HubSpot, Zoho and Dynamics 365, the right load order, preserving history and a safe cut...

Integration architecture illustration comparing MuleSoft API-led connectivity with point-to-point custom APIs

4 September 2026 · 6 min read

MuleSoft vs Custom APIs: How to Choose the Right Salesforce Integration Approach

Integrations decide whether Salesforce becomes a single source of truth or another silo. Compare MuleSoft, custom code and middle-ground options before you commit.

Developer configuring custom Salesforce automation and flows on a screen showing CRM objects

10 August 2026 · 6 min read

Maximising Efficiency with Custom Salesforce Solutions: When to Build and When to Stop

Customising Salesforce is easy, which is precisely the problem. The skill is knowing which customisations earn their keep and which quietly become the technical debt...